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The Perfect Pitch Online Course
Introduction
Before We Get Started
Lesson One: The Lead Story
The Importance of the Lead Story
Lead Story Positioning (1:11)
Ingredients to the Perfect Pitch
Lesson Two: The Hook
Scenario A: The Power of a Strong Hook (0:51)
Different Types of Hooks
Scenario B: The Consequence of a Weak Hook (0:57)
Lesson Three: Relevance
Scenario A: The Power of Relevance (1:48)
Ensuring Relevance
A Little T-L-P
Lesson Four: Sources
Scenario A: The Power of Sources
Finding Reliable Sources For Your Lead Story
Don't Forget the People
Examples of Stories where Experts Are Critical (1:40)
How to Access Information from Official Sources
Sidebar: Accuracy and Fact-Checking
Importance of Accuracy and Fact-Checking (2:17)
Quiz
Lesson Five: Visuals
Visual Storytelling: Why Including Potential Visuals in Your Pitch is Crucial
Scenario A: The Power of Visuals
Sidebar: Evaluating the Significance of a Story
Evaluating the Significance of a Story
1. Identifying News Values
2. Determining the Scope and Scale of the Story
3. Considering the Audience
4. Consulting with Experts
Quiz
Lesson Six: The Takeaway for Viewers
Understanding Your Audience (1:43)
Audience's Role in Determining the Significance of a Story
Tailoring Stories to the Audience
Scenario A: The Power of the Takeaway
Quiz
Sidebar: News Judgment
Practical Tips for Using News Judgment
Staying Objective and Avoiding Bias in News Judgment
Lesson Seven: How to Pitch a Lead Story
Pitching a Lead Story: Step-by-Step
Good, Better, Best: How to Be "Pitch Perfect" (6:49)
Quiz
Sidebar: Using Data
The Benefits of Using Data to Pitch a Lead Story
Final Quiz
Final Quiz
Quiz
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