This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
The Perfect Pitch Online Course
Introduction
Before We Get Started
Lesson One: The Lead Story
The Importance of the Lead Story
Lead Story Positioning (1:11)
Ingredients to the Perfect Pitch
Lesson Two: The Hook
Scenario A: The Power of a Strong Hook (0:51)
Different Types of Hooks
Scenario B: The Consequence of a Weak Hook (0:57)
Lesson Three: Relevance
Scenario A: The Power of Relevance (1:48)
Ensuring Relevance
A Little T-L-P
Lesson Four: Sources
Scenario A: The Power of Sources
Finding Reliable Sources For Your Lead Story
Don't Forget the People
Examples of Stories where Experts Are Critical (1:40)
How to Access Information from Official Sources
Sidebar: Accuracy and Fact-Checking
Importance of Accuracy and Fact-Checking (2:17)
Quiz
Lesson Five: Visuals
Visual Storytelling: Why Including Potential Visuals in Your Pitch is Crucial
Scenario A: The Power of Visuals
Sidebar: Evaluating the Significance of a Story
Evaluating the Significance of a Story
1. Identifying News Values
2. Determining the Scope and Scale of the Story
3. Considering the Audience
4. Consulting with Experts
Quiz
Lesson Six: The Takeaway for Viewers
Understanding Your Audience (1:43)
Audience's Role in Determining the Significance of a Story
Tailoring Stories to the Audience
Scenario A: The Power of the Takeaway
Quiz
Sidebar: News Judgment
Practical Tips for Using News Judgment
Staying Objective and Avoiding Bias in News Judgment
Lesson Seven: How to Pitch a Lead Story
Pitching a Lead Story: Step-by-Step
Good, Better, Best: How to Be "Pitch Perfect" (6:49)
Quiz
Sidebar: Using Data
The Benefits of Using Data to Pitch a Lead Story
Final Quiz
Final Quiz
4. Consulting with Experts
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock